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Corporate Culture

Mission: Create Superior Life

Create Superior Life for Customers;Create excellent return to shareholders ;Create Superior Life for Employees;Take responsibilities of corporate citizenship.


Vision: Grow to a Respected Blue Chip Real Estate Venture


Core Value: Integrity Vision Customer Satisfaction

[Integrity Vision]

Honesty as the basic moral value ; boldness of vision; practical work; sincere manner;

Honesty is the greatest wealth of individuals and enterprises; and good professional ethics and integrity management is the foundation of enterprises’ development;

Entrusted by the people, loyal to the people; willing to bear and to be responsible; truly and fully reflect the achievements and disadvantages at work.

Overall thinking, grasp the essence, predict possible opportunities and challenges in the future; reasonably make plans and integrate resources, unswervingly commit to solve the problem


[Customer Satisfaction]
The process of enterprise development is the process of achieving common development and common progress with each partner (employees, clients, partners and stakeholder), based on trust.

Customer satisfaction is the foundation and basis of our work, we take customer requirements as standard to measure and design of our products, services, system, process and management behaviors.

We respect and understand customer, serve with heart in the concept of customer come first, continuously upgrade the quality of products, continue to offer service exceeded customer expectations, lead the customers’ life style, and improve customers’ the quality of living;

Employee satisfaction is the premise of the customer satisfaction, Verakin family share the interests, career and life. We understand and respect employees, we create a harmonious and passionate working environment and provide competitive salary system and optimal individual career development platform for employees;

Pursue the common, long-term, maximum interests with each partner and achieve win-win cooperation.



Spirit: Aim High, Go Beyond

Operation and Management Principles (Seven Principles)

Principle of Performance Orientation

Principle of Human Resources

Principle of Diligence and Profession

Principle of Efficiency

Principle of Study and Innovation

Principle of Straight-Forward

Principle of Team Work